Privacy Policy

Last updated: February 1, 2024

At RockAloha ( “we”, “us” or “our”), we respect the privacy of our users and recognize the importance of protecting personal information that is collected when you visit our website rockaloha.com (the “Site”) and utilize our services.

This Privacy Policy describes how we collect, use, process, disclose, retain and protect the personal information of users of our Site and services. Please take a moment to review this policy carefully so you understand our privacy practices.

Information We Collect

We collect both personal and non-personal information from you when you access or use our Site or services. Personal information is anything that can uniquely identify you, such as your name, phone number, address or email address. Non-personal information does not identify you specifically, but could include things like how you use our Site or browser and device data. Both types of information are described further below:

Personal Information You Provide Directly:

We collect personal information when you voluntarily provide it to us, including when you:

  • Make a purchase on our Site
  • Create an online account
  • Sign up for our newsletter
  • Use Live Chat to communicate with Customer Support
  • Enter contests, sweepstakes or promotions
  • Apply for financing
  • Participate in surveys, panels or market research
  • Communicate with us via third party sites and apps

The types of personal information we may collect includes:

  • Contact information (such as name, mailing address, phone number or email address)
  • Login information for our Site (such as username and password)
  • Payment information (such as payment card number, security code and expiration date)
  • Driver’s license number or government ID number
  • Communication content and metadata when you contact us

Personal Information Via Technology:

As you use our Site, some information is automatically collected through cookies and similar technologies, including:

  • Device identifiers like IP address or unique mobile device numbers
  • Browser type, language and page you viewed
  • Referring and exit pages, pages viewed and links clicked
  • Information about date/time of visits and Site usage

We may combine this data with the personal information you provide so we can understand how you use and interact with our Site.

Information From Third Party Sources:

From time to time, we may supplement the personal information we collect with outside records to enhance our ability to provide services to you, including to enhance our marketing and advertising to better meet your potential needs and interests or to prevent fraud. Some examples include:

  • Shopping behavior
  • Location based information
  • Demographic information
  • Social media profile information

We take steps require third party providers to have lawful rights to collect and share this data with us.

Use of Personal Information

The main ways we use your personal information include:

Order Processing:

We use information customers provide during the checkout process to process and fulfill orders, process payments, calculate taxes and arrange deliveries.

Customer Service:

We use personal information to respond to inquiries and issues with orders, the Site, products or services. This allows us to analyze issues, improve our services and identify trends based on interactions with Customer Support.

Marketing Communications:

With your consent, we will collect your contact information like email to send promotional materials, push notifications or newsletters with information about new products or sales. You can opt out of further marketing communications anytime by using the unsubscribe link in an email or contacting Customer Support.

Site Analytics:

We use information like IP addresses, referral URLs, browser type and pages viewed to analyze trends, track visitor movements, administer our Site and gather broad demographic information for overall Site improvements. Our third party analytics partners may also access personal data under confidentiality agreements.

Customized Experiences:

We may use your information and details about your past orders to provide personalized promotions, recommendations and ads tailored to your interests both on our Site and elsewhere online. For example, if you purchased a Tom Brady jersey, we might serve an ad for Patriots hats on another site you visit.

Legal Compliance:

We may be required to use and retain personal information for legal and compliance reasons, like detecting or preventing fraud, security breaches or violent crimes. We may also need to disclose personal information if required by a subpoena, court order or applicable law.

Sharing and Disclosure of Personal Information

We may disclose personal information as described below. We do not sell or rent personal information to third parties for marketing purposes.

Service Providers:

We partner with vendors and service providers to handle services needed to operate our Site and business. Examples include order fulfillment, payment processing, customer service software, email communication vendors and web analytics providers. We only provide the minimum data necessary for the service provider to execute their services.

As Required By Law:

We may be obligated to disclose and use personal information in response to a lawful court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to disclose personal information that we reasonably believe is necessary to investigate, prevent or take actions regarding suspected illegal activities, suspected fraud or injury of person or property, violations of our policies or Terms of Use or damage to RockAloha’s rights.

Business Transfers:

Information about our users, including personal information, may be disclosed or transferred as part of any potential or actual reorganization, sale of our business or assets or transition of service to another provider. In such situations, we will require the buyer to agree to uphold the standards in this Privacy Policy.

Affiliates and Business Partners:

Information collected may be shared with affiliate promotional partners or business partners for internal reasons like customizing advertisements and generating leads.

With Your Consent:

Other than what is specifically outlined above, we will always ask for your explicit consent before using or sharing your personal information with third parties for purposes other than fulfilling orders and communicating essential account information. You can revoke this consent anytime by contacting us.

Your Choices & Rights

You have several choices and rights related to the privacy and use of your personal information, including:

Email Subscriptions:

You can always unsubscribe from our marketing emails by clicking the unsubscribe link at the bottom of every email. Please allow up to 10 business days for your request to take effect.

Modifying Account Information:

If you have an online account with us, you have the ability to access and edit certain account information and preferences like your stored name, address or saved payment methods anytime.

Discontinuation of Services:

You have the right to request that we discontinue certain services entirely, such as using your information for targeted advertising or analytics purposes. Please be aware that certain services are required to let us operate our business or provide you core Site functionality, however, so completely stopping collection of all data may impair your use of our Site.

Accessing & Exporting Data:

You can request access to personal data we store about you and request copies of that data to export and take to another service. There may be some legal or technical exceptions to data access requests.

Deletion of Data:

If we are retaining or using your personal information illegally or have no further need for specific data, you can request deletion of that data. There may be exceptions if deletion would violate law or impact our legal defense rights.

Advertising Choices:

We provide opt-out mechanisms so you can stop allowing us to show targeted ads elsewhere online based on your use of our Site and inform analytics companies not to transmit or facilitate targeted advertising using your personal data. These choices do not opt you out of all advertising entirely or ads you see on our website.

Do Not Sell Requests:

You have a right to request that we do not sell your personal information. Please contact Customer Support with any such requests.

Please be aware that even if you decline permissions for us to use data or request deletion, we may need to retain certain information for record keeping purposes, to complete transactions, ensure site functionality, enforce our Terms and Conditions or user agreements, take actions we think are required legally or as relates to vital customer service issues or protect our rights.

Security Protections

RockAloha takes commercially reasonable steps to protect personal information from loss, theft, misuse and unauthorized access, disclosure or alteration. Our security protections take into account the sensitivity of any personal information collected, including:

  • HTTPS encryption of submitted sensitive personal information.
  • Restricting access to personal information to employees, contractors and third party providers subject to strict confidentiality obligations who require access to process your personal information for us and perform business critical operations.
  • Application and network controls to prevent unauthorized access beyond least user privilege principles.
  • Testing, auditing and continuous proactive evaluation of our data security controls and processes

Despite security measures, as no electronic data transmission or storage of information can be completely secured, we cannot guarantee security of information. Unauthorized entry or use, hardware or software failure and other factors may compromise your privacy at any time.

Data Retention Practices

We retain personal information for the length of time required to fulfill the purposes for which it was initially collected, including to meet business needs, comply with legal requirements, resolve disputes and enforce our agreements.

This means we may retain your personal information for a number of years after your last interaction with RockAloha, though the specifics may change depending on the type of data involved. In determining data retention periods, we consider the sensitivity of the data, the purposes for which we use it, whether we can achieve those purposes by only retaining data for a limited period of time, and any legal requirements dictating how long records must be kept.

For visitors of our website, we may retain technical data collected from cookies and related technologies for up to 12 months so we can analyze trends and statistics related to overall traffic patterns and site usage to understand customer needs and improve our services.

For customers who make purchases, we may retain some transaction data, like information processing of your order and basic information about what was purchased, for up to 7 years in order to comply with accounting rules, fulfill tax reporting requirements and be able to resolve any disputes that may arise.

Communication records with you or details submitted in forms may be retained while you maintain an ongoing relationship with us and for a retention period afterwards so we can provide continuous service, meet your needs, comply with regulatory obligations or legal requirements, resolve disputes and enforce our agreements. We determine specific retention periods based on the sensitivity of this data and legal considerations.

When we no longer need to use personal information as described in this policy and for the purposes for which it was collected, we securely delete or destroy it. Please note that we are not legally required to delete data that has been properly archived according to regulations.

For any questions related to our retention practices or periods for specific types of data, please contact Customer Support at [email protected].